What’s the first thing you think of when writing with keywords?
Probably one of the first is that keywords and phrases are descriptive of the products and/or services you’re writing about. But, what happens in those circumstances where you can’t (or don’t really want to) use your chosen keyphrases descriptively?
Is Your Product/Service Really Cheap?
One of the primary things that causes this dilemma is the word “cheap.” There’s a big difference between somebody typing “cheap travel insurance” into a search engine query field and you calling your own insurance cheap. Nobody really wants “cheap” insurance. That brings up images of companies that go out of business, don’t return calls, fight you on paying claims, etc.
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What customers want is inexpensive or affordable insurance. Problem is, in their haste, they type in the first thing that comes to mind. Average Joe doesn’t understand that search engines are (in part) matching the words in their query to words on web pages. “Cheap travel insurance” may be the keyphrase you want and need to target, but you certainly don’t want to label your own product as “cheap.” What else can you do?
Use that search term with the opposite meaning.
Perhaps your copy could read something like this:
Affordable? Budget-friendly? Absolutely! But this is certainly not cheap travel insurance. Coverage is underwritten by one of the most trusted and well-respected companies. With this policy, you’ll find benefits comparable to more expensive coverage, but with rates at or below what the cheap travel insurance companies charge.
See the difference? Instead of writing “We sell cheap travel insurance,” and degrading your product in the eyes of your customer, you actually use the search term to elevate your product to a higher level of quality.
Legalities That Get in the Way
Another issue with many keyphrases is that they violate government regulations if used to describe a product. You find this often with health supplements. The FDA (and other such agencies around the world) has a long list of what manufacturers can and cannot say with regard to their products. This is mainly in an effort to protect the consumer against snake oil salesmen who make fraudulent claims.
For instance, you cannot call your supplement a cure. In many countries you can’t even call your product a remedy. And so, you face the issue with those ever-popular search terms that use “remedy” and other such words within them.
One of my favorite techniques is to ask questions that incorporate these keywords.
You can’t legally say, “Here’s a new heartburn remedy we’ve just released.” But you can ask questions like:
Tired of that same old heartburn remedy that doesn’t work? Wish someone would create something new?
Looking for a heartburn remedy that doesn’t require a prescription?
Is your heartburn remedy falling short?
You’re not saying *your* product is a heartburn remedy; you’re just asking questions about what the customer might want or need.
When you’re writing with keywords, you really have to think outside the box. We typically get stuck and have tunnel vision when we write SEO copy. The keywords get inserted the same way over and over. But there are so many different methods (like the one listed above) for using search terms when you write.
If you diversify your SEO writing skills, you’ll find your copy becomes more natural-sounding and is able to communicate its message better. Why stick to just one ordinary way to write with keywords when there are so many to choose from?
Author: Karon has owned her own full-time copywriting agency since 1999. During that time, she has authored and self-published several books including the popular Step-by-Step Copywriting Course (5th Edition), Writing With Keywords, and How to Write Successful PPC Ads . She has also written two ebooks for the Wordtracker Masterclass Series; Ecommerce Copywriting and Article Marketing: The Write Way to Build More links.
Karon is currently the Copywriting Moderator of the High Rankings Forum and has spoken at Search Engine Strategies, Search Marketing Expo, NAMS and Internet Summit conferences.
Now she is sharing her knowledge with you through this insightful course available exclusively through VAnetworking.
Seats are limited so REGISTER EARLY to hold your seat!
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It’s that time of the year again and we are taking stock of inventory at VAnetworking headquarters and putting 2010 stock on sale.
Each product may be slightly damaged as described but they are still 100% functionable and usable for your VA business. This is a great opportunity if you have been eyeballing one of my VA products over the past year but were not in a financial position to purchase it.
We have the following products for sale (up to 60% OFF) on a first -come, first-served basis:
VBSS Systems (6 Available) - I have 6 Virtual Business Startup Systems that have very slight water damage to corners of the inserted page dividers within the workbook.
Regularly $997 >> On Sale for $397 (includes shipping costs within North America)
Includes everything described here
Coupon code: yearendvbss
The VBSS System Template CD-ROM (5 Available) - This is the 2010 Version of the VBSS template CD. Includes over 125 business templates, legalease contracts, e-books, tutorials, charts, articles, coupons and even Virtual Assistant business contracts that are necessary to operate a Virtual Assistant business.
Regularly $397 >> On Sale for $77
Read more about it by clicking here
Coupon code: yearendvacd
Softcover Books: How To Build a Successful Virtual Assistant Business (3 Available) – Corner has been ever so slightly bent on the cover.
Regularly $49.95 >> On Sale for $24.95
Coupon code: yearendvabook
The following VAgear is being discontinued (perfect condition and not damaged in any way) and is on sale as follows:
VAdala Necklaces (3 Available)
Regularly $27.95 >> On Sale for $12.95
Coupon Code: yearendvadala
VAdala Earrings (4 Available)
Regularly $27.95 >> On Sale for $12.95
Coupon Code: yearendvadala
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PLEASE NOTE: All products are available on a first-come, first-served basis only while supplies last. There is no guarantee of availablity of any product upon ordering.
From your VA family at VAnetworking, here’s wishing you a prosperous and Happy New Year!
Warmly,
Tawnya
As virtual entrepreneurs it is very important to our business success to continually educate ourselves so we stand out from our competitors.
Every six months, I do this by attending NAMS (Niche Affiliate Marketing System) workshop in Atlanta.
This workshop has been more valuable to my business success than any other event I’ve ever attended and I attend about 5-6 conferences per year.
Watch the video here to learn more
The first year I attended NAMS as a student and my business skyrocketed from all the resources, networking and knowledge I learned from the specialty niched instructors. The second year, I attended as an instructor and taught everyone the value of utilizing a Virtual Assistant in their business. The third year I am attending as an aid helped attendees, one on one, to help kick their online business up a notch or two or four!
My daughter Danielle attended with me and even WON the contest at NAMS4 for HIGHEST SALES! Did I tell you she just started her online business one week before attending NAMS4? 
This year I’ll be attending as an instructor again and look forward to sharing my knowledge with you to help you kick things up a notch in your business. It would be super cool if you could make it so I could meet up with you there.
Attending this NAMS marketing workshop has been the best investment I have ever made in my business. And we all know you have to continually educate yourself if you want to be competitive in the online world of e-commerce. You’ll learn everything you need to know to make money online with your website at this event.
What’s really cool this year however is that NAMS will also be going virtual. You’ll get access to the virtual NAMS5 workshop virtually plus get to attend the NAMS6 in Atlanta in August all for the price of one live workshop.
Watch the video here to learn more
For the price of one workshop, you’ll get 6 months of top-notch instruction from 20 instructors including 3 days of virtual workshops, and 18 weekly sessions before attending NAMS6 in real-time in Atlanta.
This is definitely a virtual and real-time business getaway (Tax Write-off!) to Atlanta that will make your business a smashing profitable success. Don’t miss it! Register today. Even if you aren’t sure about attending Atlanta next August, the virtual workshops are so worth it!
I truly hope to meet you in person so sign up today! It is a marketing event not to be missed if you are serious about making money with your online business.
To your virtual success,
Tawnya Sutherland
PS: Tickets for this event always sell out early and with this special offer of 2 NAMS for the price of 1, it will go quick. Don’t wait, click here to register today!
As many of you know from my Twitter feed this week, I had two business computers crash on me this past week. Anyone in business virtually will agree, this can totally abrupt the cash flow in your business until you are up and running again.
Thank goodness my computer guy was right on top of it!
He remotely fixed my main computer for me so I was up and running again within a few hours. As for my 2 year old laptop that died, he researched online and found a way to get it replaced for free through a manufacturers litigation proceeding! Had it not been for his diligent research, I would have had to spend $1,000+ buying a new laptop this week.
Then we got to talking and I mentioned to him that it’s too bad that every Virtual Assistant couldn’t make use of his wonderful computer repair services when he said “They still can >>> remotely!”
The result of our conversation?
He put together a specialized remote service package just for our members at VAnetworking.com. YAY!
SO without further adieu, I’d like to introduce you to Michael Van Ert, better known as The Computer Guy, who will share with you all the details of this unique remote service package. Take it away Michael…
Why would anyone want to have their computer remotely serviced every month? Because ‘stuff’ happens and when it happens to you it can be very expensive in lost revenue, down time, possible data loss and just the anxiety that comes from wondering how long it will be before you can resume your business.
Everyone reading this would benefit from the computer services I am offering, a type of insurance really, at a very reasonable cost (Over 55% off my regular rates).
Here’s what I’ll do, what I am doing, for others every month >>>
- I’ll keep your computer equipped with the best freeware available
- I’ll clean your computer of spyware, malware, viruses and Trojans through the above set of freeware programs
- I’ll speed up your system by removing hidden program start-ups and services you’ll never use
- I’ll keep you informed of recalls, promotions, tips & tricks related to your computer through my newsletter ‘The Byte Line’ (NOTE from Tawnya: Thanks again for finding that recall on my laptop and saving me $1,000+ this week!)
- When asked, I’ll advise you on hardware and software choices and pricing
- I’ll keep your computer’s hardware and software up-to-date
- And I guarantee you will not pay for any software repairs because of a virus, Trojan, spyware or malware for the entire time of the contract should your computer become infected
HOW DOES IT WORK?
I use a program called LogMeIn to access your computer(s) so you’ll have to sign up for their FREE account (or their paid one, it’s up to you) and send me the login information for your account and the user name and password for your computer(s). Once a month I will contact you to remind you that I will be performing my service and maintenance on your computer the next day. You’ll need to have your computer turned on and ready at the appropriate time. The first time will take 3-8 hours per computer, depending on the state of your system. Some of the programs I use take a long time to run and I’ll be on and off your computer during the maintenance stage. When I am done I will leave a note on your desktop telling you I’m finished. You will NOT be able to use your computer during this time.
Make no mistake, I do want you to buy my services, I just don’t want to bore the heck out of you in the process. Here’s what I am offering, one year of computer servicing & maintenance for $384.00, a $900.00 value per computer saving you $516.00 per year.
My SPECIAL Offer to you…
>>> 1 year of computer servicing & maintenance regularly priced at $900 for just $384!
ORDER HERE >> Remote Computer Maintenance Package
That works out to a savings of $516 per year and only $32 per month to remotely protect your business computer. (NOTE from Tawnya: Super duper deal here VAs, you won’t be disappointed, I promise you that!)
YEAH, BUT… COMMONLY ASKED QUESTIONS
Q. Who are you?
A. You can learn more about me, read testimonials and learn how my remote maintenance program works by visiting my blog site at http://mvanert.com.
Q. Can I use my computer when you are doing your work?
A. No.
Q. I have more than one computer; can I get even a better deal?
A. Yes, see the drop-down menu for further discounts if you have 2 or 3 computers.
Q. Can I pay you monthly instead?
A. Yes, the retail cost is $75 per month per computer, discounted to $65 per month for a second computer and less for 3 or more, ask me for details. The only way you can get the $32 per month deal is to pre-pay for one year.
Q. What if I want to quit after 3 months, will I get a refund?
A. Yes, but it will be based on $75 per service, so $384 (one year) – $225 (3 x $75) = $159 refund. If you cancel after five months or more there would be no refund.
Q. Can I try your services out first before paying for the year?
A. Sure, the cost is $75.00. If you decide you like what I did and want to go ahead with the one year contract you will be invoiced for the $384.00 less $75.00 already paid and payment would have to be made within 7 days of the first service.
Q. How do I install LogMeIn?
A. Go to http://mvanert.com to get complete instructions on installing LogMeIn and to find what your User name is. Look under the tabs “Free Computer Tips & Tricks” for LMI installation and “Free Video Help” to find out about User accounts.
Q. How do I pay?
A. You can pay using PayPal, Visa or MasterCard from the invoice that will be sent you.
Q. Can you see everything on my computer?
A. Yes. So if you have plans for world domination with the help of the super aliens from planet Necromenrtias I could find it. If you have a secret fetish about Bart Simpson on your computer I could find it. If you have photos of a secret hiding place for your Lego recreation of Bart, I could find it.
But I won’t.
Let me be brutally honest and blunt, I don’t care what you have on your computer. I really don’t have the time to look and unless there is the secret for turning Rice Krispies into gold sitting on your desktop, I won’t be looking.
Besides, you can watch what I’m doing for the whole 3-8 hours and if you, at any time, see me doing something you don’t want me to do you can terminate the LogMeIn session and you can either remove your computer from LogMeIn or cancel your LogMeIn account and I’ll never be able to access your computer(s) again. YOU, not me, are in total control at ALL TIMES.
SUMMARY
So, that is what My Computer Guy, Michael, is offering…
>>> 1 year of computer servicing & maintenance regularly priced at $900 for just $384!
ORDER HERE >> Remote Computer Maintenance Package
Important: This offer is time limited to the first 20 people.
If you have questions please contact Michael directly at mike@mvanert.com and to talking to you through Skype “mvanert”.
Oh and while you are at his website, subscribe to ‘The Byte Line’, his monthly newsletter on all things computer. You’ll love it!
AND thanks Michael for this special offer for the Virtual Assistants at my network. If it wasn’t for you Michael, my business would have crashed long ago…love ya and thanks!
To your virtual success,
Tawnya Sutherland
PS: Ask Michael how you can partner with his business to offer these remote computer maintenance services to your clients on your website service list. Make more money doing joint ventures!
If you’ve got a website or blog, you know that the one thing you can’t get enough of is content.
Articles to publish on your website or blog, tips to publish in your ezine, and content to create reports for your readers. Sound familiar?
Now, to get content, you have a few options.
1. Use free reprint articles. These are great. But, with each article you publish, you’re linking to and promoting others as the expert.
2. Hire ghostwriters. Again, a great option, unless you’re on a tight budget. Ghostwritten articles can cost anywhere between $7-25 per article, depending on quality and length. Plus, it can be extremely difficult to find the “perfect” writer. (But, once you do, stick with her and pay her well!)
3. Write it Yourself. A great option and many of us do. However, if you’re creating many niche websites (or if you’re overwhelmed with other work), sometimes the writing load can get a bit heavy.
4. Private Label Rights (PLR). Here’s the route many web publishers prefer. You buy articles that are very affordable and very flexible. No linking to others. No paying for unique articles. You can change them as much as you’d like or just stick them onto your website as they are.
Lucky for you, one of my dear friends, Nicole Dean, who I met at a Niche Affiliate Marketing Systens (NAMS) event and who now is a business partner of mine (Shameless Plug: Check out our new website together for women freelancers) has been providing fabulous PLR for the last 4 years.
I love Nicole’s PLR and find myself always buying from her whenever I need some more content for one of my many websites. It’s my one stop content resource when I’m in a hurry and just too lazy to write
Nicole has writers adding new content all the time and she’s has for you a whole bunch of new article packs ready on every subject imaginable!
AND now’s the BEST TIME EVER to order your PLR because until we both go to NAMS on August 18th, Nicole is donating all sales to organizations which are working to save children’s lives.
So BUY your Private Label Rights PLR today!
AND YES, this is my affiliate link but guess what? I’m going to donate all my sales commissions until the 18th too! That means 100% of all sales are going to help many children if you order by August 18th, 2010.
Now, if you’ve got some time and would like to know the story behind how all this came to Nicole, and learn more about each of the organizations we are donating to, please keep reading Nicole’s story below.
Otherwise grab your PLR here which you’ll want to bookmark for when you need PLR.
Words from Nicole Dean…
There’s been an odd series of happenings in my life that has led me to this email. It’s an interesting story, in my opinion, and I hope you’ll agree.
First of all, my motto in my business is and has been “To Make the Web and the World a Better Place”. Before I take any action in my business, it has to pass both of those tests.
That motto guides me in my business every day.
But, at some point I got busy. I was doing a lot to make the web a better place, and I’ve made some nice donations along the way to good organizations, but it wasn’t enough.
Is it ever *really* enough?
Then, this month’s issue of Success Magazine showed up – including a whole section on how “ONE PERSON CAN MAKE A DIFFERENCE”.
Some of the quotes in that section felt like a kick in the gut –
“How wonderful it is that nobody need wait a single moment before beginning to improve the world.” – Anne Frank (Holocost Victim)
“It’s easy to make a buck. It’s a lot tougher to make a difference.” – Tom Brokaw
“We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee.” — Marian Wright Edelman
So, I started to think about some of the marketers who I admire and how they are giving back – a lot. (You’ll see how two of them are below.)
Then, I started to think about a friend who lost her baby in June, and I didn’t do *enough* then either.
While I was pondering this, and tears were running down my face, it hit me! KABLOOEY!
At NAMS on the 20th-22nd this month, as part of the event David Perdew encourages all attendees to help Dr. Mani to save children’s lives.
If you’ve never heard of Dr. Mani, he’s a heart surgeon who is also an internet marketer. He donates his time to saving the lives of children who need heart surgery and can’t afford it.
The idea started to come together.
But, then I started to think about Paul Evans – another marketer who will be at NAMS. Paul builds orphanages around the world to allow those children to have a childhood free of the unimaginable horrors they would otherwise experience.
And, then, my heart welled up, thinking about Melissa Ingold, whose son Kyle, passed away in June, 8 days before his second birthday. He had a genetic disorder, Gaucher’s Disease, for which, there is currently no cure.
And, the idea solidified in my mind.
Here are the three organizations.
All monies will be split between the three organizations, evenly.
Why the 18th? Because that’s the day that I leave to go to NAMS and I’d like to make a donation on behalf of EasyPLR.com Affiliates, in addition to my own.
Thanks for your support everyone.
I can’t wait to give you a big hug in a week at NAMS Nicole!
Tawnya Sutherland
PS: There are still tickets left to attend NAMS in Atlanta with Nicole and myself. We hope to see you there on the 18th!
PPS: Only until August 18th will all proceed sales of Nicole Dean’s PLR be given to charity. Order your Private Label Rights PLR today!
